Strategic Foundations: Why Recruiting and Onboarding Are Critical When Launching a Subsidiary
Professional recruiting and onboarding are particularly critical during the early stages of establishing a subsidiary. In this phase, every hiring decision has a disproportionately high impact on the success or failure of the venture. When opening a new branch—especially abroad—the initial team not only drives day-to-day operations but also lays the groundwork for company culture, market positioning, and customer relationships in the new region.
A carefully selected first hire, ideally someone who is efficient, independent, loyal, and capable of representing the company with charisma and professionalism, can rapidly establish credibility and build local networks. In contrast, a poor hiring decision at this stage can significantly delay progress, weaken market entry strategies, and damage the company’s reputation before it is properly established.
Professional recruiting methods ensure that the right competencies, mindset, and cultural fit are identified early. An equally structured onboarding process enables new employees to quickly align with corporate objectives, even in the absence of a local team or daily oversight. Especially during the founding phase—when structures are still being defined and every action counts—recruiting and onboarding are not just administrative steps, but strategic instruments that influence the long-term success of the subsidiary.
BridgeToEurope GmbH draws on extensive experience, has partners in the human resources sector, and a large social network. We are happy to assist with our expertise.